THE GRAPHIC ARTS CEO:

getting real results by becoming the CEO your company needs you to be

This groundbreaking book, written by industry expert Robert H. Rosen, is a crucial tool for senior managers in the graphic arts industry, and also any industry supplier or analyst because it describes the true inner-workings of successful graphic arts businesses.

It is often counter-intuitive, but always practical, and always insightful. Bob Rosen has spent the last sixteen years helping almost 500 graphic arts CEOs get the results they want - building corporate value by increasing profits and improving competitiveness. He shares his invaluable experience, methodology and specific examples he's gained through his work with scores of profit leaders.

He discusses "the printing industry's murderous competitive environment, which provides little room for error" and takes the reader step-by-step through a course of action to maximize results: improving competitiveness, getting sales and manufacturing results, communicating with managers, being easy to do business with, and having the right information to manage effectively.

Don't just believe me, look what others are saying:

Frank Romano, well-known industry commentator and Professor at Rochester Institute of Technology has said:

"Bob Rosen is a very dangerous fellow: lots of people have interesting ideas, but Bob backs up his ideas with practical experience. There's nothing theoretical about Bob's advice. His timely book is filled with real-world examples that CEOs can immediately put to use."

Joseph P. Truncale, CAE, NAPL President and CEO states, "There are plenty of books on the market that advise senior management on what to do to improve their business; this book actually shows you how... Every graphic arts CEO should have this book, but don't keep it on the bookshelf. Use it."

And my own comments Bob's book:

"Throw out your old rules of thumb because Bob Rosen's new book has new ones that really work. Bob sees beyond the conventional wisdom with insights that are more practical and much more useful. He proves that superior performance is the result of well-informed decisions and consistent action. As a CEO, you can't afford to be without this book."

Pricing:
This report is available in hardcopy only for $159 from the Drjoewebb eStore.

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