Competition in Commercial Printing

DR. JOE WEBB KICKS OFF NEW SERIES “COMMERCIAL PRINTING AND MARKETING” WITH REPORT ON COMPETITION AND INDUSTRY CHANGE

In this first of a series of reports, Dr. Joe Webb discusses the essential aspects of competition, reviewing issues such as overcapacity, pricing, and competition from new media. The report looks at how the print industry has changed since the early 1990s, explaining the economic forces at work, how the industry adjusts its capacity, and what managers must do to respond. The report concludes with a summary of actions that small, medium, and large firms must consider for their profitable survival.

Dr. Webb’s controversial opinions are important for printing owners, executives, analysts, industry suppliers, and anyone seeking to understand the current state and future outlook for the industry.

HIGHLIGHTS OF THE TABLE OF CONTENTS (38 pages)

• A Personal Message from Dr. Joe Webb
• Overcapacity? Senseless pricing? Says who?
• Ruthless correction of overcapacity situations
• 1990’s trade services is a great example of the economic axe
• What’s really going on?
• What does this economic gibberish mean?
• The daily grind
• Other adjustments of capacity
• Personality matters
• It’s still a manufacturing business
• What? Buy more new stuff?
• Your way is not the only way
• Change is the status quo
• The bottom line
• Will things get better?
• Do things you wouldn’t have done two years ago, or six months ago
• What’s the long run look like?
• What to do now

Tables include:

• capital investment by company size and as percentage of sales
• change in the number of printing and trade service businesses since 1992
• essential advice for small, medium, and large print businesses for sales, administration, employees, management, and other factors

Sidebars include, among others:

• What the industry can learn from Southwest and Wal-Mart
• Who has leverage in capital investments: the printer or the vendor?

Pricing:
This first report of the series is available as PDF download for $95 from the Drjoewebb eStore.

Hard copy is available for $125 with Priority Mail shipping.

Purchase this Report